As farang, it’s almost impossible to understand Thailand, the Thai market, Thai culture and the Thai way of thinking and doing things.
Even after five or ten years – just as you think you are starting to know Thailand – something happens to make you realize that you probably had it wrong all along.
But I’m going to have a go at writing something that’s different and useful to know.
Thailand has a population of over 60 million people, roughly the same size as the UK. But only a very small proportion have enough money to be consumers – the vast majority of Thais work (if at all) for a pittance by Western standards.